Just 15% said email was the most engaging.Īnd yet, nearly 50% of businesses are actually increasing their use of email.Įmployees who are less engaged feel less connected to their work, their company, and their peers. 37% consider text with images to be the most engaging. Our study found that 48% of employees consider video to be the most engaging form of communication. If the purely economic benefits weren’t enough, your employees crave more visual communication at work. In monetary terms, that’s about $1,200 in productivity gained per year for each employee - just by using more visuals in workplace communications. If your company has 500 employees, that’s 1,100 hours of productivity gained. That means if your company has 100 employees, you could get back 225 hours of productivity every month. That’s nearly 34 minutes per five-day work week and 2.25 hours per month - for each employee. We wanted to know if communicating with visuals and video actually was better than plain text, but we also wanted to discover if there was an economic benefit to visual communications. We did the research! What is the true value of visuals?Ī couple of years ago, we did a pretty major research project called The Value of Visuals. When it comes to text-based communications, people want them short and sweet.īut don’t take our word for it.
Need to give instructions or deliver a lot of information at once? That’s not really email’s strong suit.Ĭhat applications like Slack and Microsoft Teams have become so popular at least in part because we’ve been abusing email. Need to follow up on a request or check the status of a project? Email’s your go-to. Unfortunately, we’ve come to rely on email as the end-all, be-all of workplace communications.Įmail is perfect for quick updates or notes a few sentences long.
Email is and will continue to be one of the backbones of business communications. Spoiler alert: Your email did NOT find me well.īut let’s be clear about something. You click over to check it, and right there staring back at you is a giant wall of text. You hear the little “ding” from your email inbox. How visuals are better for remote communication (and your business)
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Six ways you and your team can easily start using visuals and video for workplace communications - no pro skills required.How visuals and video enhance productivity and employee engagement.Why exclusively using plain text communications (such as email) actually costs you time and money.Plus, your employees will be more engaged than ever.ĭon’t worry, we’re not asking you to give up email entirely. You’ll increase productivity, have fewer mistakes, and eliminate feedback loops. And the idea of learning to make images and videos is daunting (especially if you’ve never done it before).īut what if creating professional-quality visuals and videos to communicate was - in many cases - actually easier than typing out a long and boring email?Īnd, best of all, remote communication isn’t just better for your employees - it’s better for your business. Remote work requires finding new and better ways to connect online with coworkers - and visuals and video are the keys to effective workplace communications (whether remote or in-person).
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